a 3-month storytelling journey
Express your magic
I help you believe in your magic, so you can tell the story only you can tell.
Start with a 30-minute sessionsound familiar?
Your magic is in there. Something's just in the way.
You used to create for fun
Somewhere between the good grades and the good job, you stopped making things just because you loved it.
Stuck in your drafts
Ideas in your notes app, songs on your laptop, a Substack you've been “about to launch” for two years.
Three hours on one bio
You know exactly what you do. Then you try to write it down, and it comes out generic.
A smaller version of you
When you do share, it's the safe, polished, “professional” you. Not the weird, wonderful one your friends know.
the transformation
From hiding to being seen
- Stories stuck in your journalStories out in the world
- So many ideas, nowhere to startOne clear thread
- Sounding like everyone elseSounding like you
- Posting because you “should”Sharing because you want to
- Hiding your magicBeing seen for it
- Self-promotionSelf-expression
the real work
It's rarely a content problem
Most of the time, you already know what you want to say. What gets in the way is the resistance: the fear of being judged, of getting it wrong, of being too much. So that's where we begin, before any content calendar or posting plan, with lots of permission and a little play.
Some call it creative recovery. I just call it coming back to your magic.
why it works
I bring a storyteller's heart, and a brand director's brain
the storyteller in me
Permission and play
As a storyteller, I know the stories that matter most are the ones we tell ourselves: I'm not ready, I'm too much, who am I to say this. I had to rewrite my own before I could tell my story out loud again. Now I help you rewrite yours, with lots of permission and a little play, until expressing yourself feels like coming home.
the brand director in me
Structure and direction
As a brand director, I know the brands people fall in love with are the ones brave enough to be different. For 12 years I built award-winning brands at tech unicorns. Now I help you find your unique edge, connect the dots through all your stories, and shape them into a story that's unmistakably yours.
in every format
Share the stories only you can share
Writing, audio, or video, wherever your story wants to live. I spent 12 years as a brand and content director, telling stories in writing, audio, and video. I still make my own, so I coach from the inside.
- docuseriesOnboarding JoeiWebby and MarCom winner
- podcastGood Boss, Bad Bosson Spotify
- talkTEDxTurn Your Mess Into Your Message
- newsletterBrand Newon Substack
- short videos@joeichanon Instagram
- postsLinkedIn8k+ readers
how it works
Find it. Believe it. Express it.
- 30 minutesFindyour magic, and share your first story within 24 hours
- month 1Uncoverthe stories that are stopping you
- month 2Believein your message, and the thread through it all
- month 3Expressyour stories out in the world, in your voice
Spoiler: you don't wait until month 3. You start sharing from day one, and keep going.
we start here
Find your magic
€100 · 30-minute session
Free if you keep going: it comes off your first month.
then, if it feels right
The 3-month journey
€590 / month
Two 45-minute calls a month ✦ WhatsApp support in between ✦ a magical storyteller in your corner
why I do this
The thing we help people with is usually the thing we needed most ourselves.”
why me
I spent 12 years telling other people's stories
I built and led brand and content teams at billion-dollar tech companies. Docuseries, podcasts, campaigns. The work won Webby, MarCom, and Awwwards recognition.
Then I tried to tell my own story, and froze. Three hours rewriting a LinkedIn bio. Three days overthinking one video. I knew every storytelling trick in the book, and none of them helped, because the problem was never the craft. It was permission.
So now I give you both: the craft to shape your story, and the permission to tell it.
from my newsletter
I write about this a lot
featured in and recognised by
good to know
Questions you might have
What happens in the 30-minute session?
In just 30 minutes together, I'll help you uncover the old story that's kept you from telling your real one, find your hidden magic (the one thing that makes you uncopyable), and identify 2 or 3 real ways to express it within 24 hours.
What do I get during the 3 months?
Two 45-minute calls a month, every other week. We start with whatever's holding you back (there's usually something deeper!), then find the stories worth telling and shape them into posts, videos, or whatever feels like you, and look at what's landing as we go. Between calls, WhatsApp support by text or voice note: send me a draft before you publish it, or the idea that hits you at 2am. And a magical storyteller in your corner, to cheer you on, nudge you when you start hiding, and keep you true to you.
Do I need to be posting already?
No. Some people come with a journal full of stories, songs on their laptop, or nothing published at all. That's a great place to start.
Is this therapy?
No, I'm not a therapist. We work on what's blocking your creativity and self-expression through storytelling, play, and practice. It can go deep, and it often feels healing, but if something comes up that needs a therapist, I'll tell you.
I'm a coach myself. Do I really need this?
Coaches need coaches. It's hard to see your own magic from the inside, and harder to find the words for it.
Do you only help with written posts?
No. I help you tell your story in writing, audio, and video: Substack, LinkedIn, Instagram, short and long videos, podcasts, even docuseries. I was a brand and content director for 12 years, and I still make all of these myself.
Will you manage my social media for me?
No. I'm not a social media manager. I help you find your stories and tell them in your own voice, so what you share actually sounds like you.
Do I have to pay for 3 months upfront?
No. It's a 3-month engagement, because that's how long the real shift takes, but you pay month by month.
I've already had my 30-minute session. How do I start?
Email me at hello@joei-chan.com and I'll send you everything you need. Your session fee comes off your first month.
The world needs your magic
Start with a 30-minute sessionAlready had your session? Email hello@joei-chan.com to get started.