Joei Chan · press kit
Magical storyteller, TEDx speaker, and speaking coach
After 12 years leading brand and content at tech unicorns.
Available for interviews, podcasts, panels and keynotes on story‑led branding and human creativity in the age of AI.
as seen in
What I talk about
Story-led branding in the AI era
Twelve years as a brand and content director taught me that a brand is hard to copy when its story is true. As AI makes most content sound alike, the brands that stand out will have human-led, consistent stories behind them.
Creativity at work and the prompt-zombie problem
Every company says it wants creative teams, yet working with AI all day can wear down the original thinking that makes a team different. I help teams bring it back through play, storytelling, and a little whimsy.
Finding the story only you can tell
I'm a TEDx speaker and speaking coach. I help speakers, founders, and experts excavate their story, shape the script, and deliver it with confidence.
Creative recovery
Many people stop creating for fun, or never feel safe being seen. I help them find permission to create, express, and be seen, drawing on my own path from burnout back to my voice.
In the press
The secret to staying smart when using AI
On how AI is changing the way we think.
Read it
Laid off? Start building up your personal brand
On building a personal brand after a layoff.
Read it
360Learning launches the first reality B2B TV
On launching reality TV for B2B, as Director of Brand and Content.
Read it
Reality TV for Startups
Product Hunt's newsletter on season two of Onboarding Joei.
Read it
5 companies that are investing deeply in branded studios
On Onboarding Joei, which passed 70k views and turned viewers into qualified leads.
Read it
Customer feedback
On what brands learn from listening to customers on social media.
Read itOn the mic
360Learning's Joei Chan on embracing innovation as a content marketer
The Scale podcast from Intercom, hosted by Dee Reddy.
Listen
UnthinkableI Feel Seen
Unthinkable, Jay Acunzo's podcast.
Listen
Growth Leadership ShowHow to build and scale your content marketing operations
Growth Leadership Show, episode 19.
Listen
The Long GameBig bets in B2B marketing, leveling up the content profession, and building a team during the pandemic
The Long Game, from Omniscient Digital.
Listen
AnimalzHow to launch a content program during a crisis
The Animalz podcast, episode 45.
Listen
The Content MixFoster workplace learning
The Content Mix, from VeraContent.
ListenContent marketing at Mention
Hack to Start, from BetaKit, episode 185.
Listen
on the TEDx stage
Turn Your Mess Into Your Message
My TEDx talk on leaving a brand director career, burning out, and finding the story only I could tell.
Watch the talkAward-winning storytelling
Onboarding Joei
Branded Entertainment, Unscripted. The docuseries following Joei's first months at 360Learning.
See the entryLearning Audrey
Reality and Unscripted. A docuseries produced by Joei and her team.
See the entry
Onboarding Joei
Strategic Communications, Marketing and Promotion Campaign, Benefits and HR.
See the entry
Convexity for 360Learning
Site of the Day from The FWA.
See the site
AWWWARDS
Convexity for 360Learning
Honorable Mention from Awwwards, September 2022.
See the sitemy newsletter
Brand New
I write about leaving corporate, finding my magic, and what happens after, on Substack.
More from Joei
Bios
Short bio
Joei Chan is a magical storyteller, TEDx speaker, and speaking coach. After 12 years leading brand and content at tech unicorns, where she built teams from scratch and led award-winning creative campaigns, she now helps founders, experts, and companies tell the story only they can tell.
Longer bio
Joei Chan is a magical storyteller, TEDx speaker, and speaking coach. After 12 years helping tech unicorns tell their story, she realised she prefers actual unicorns. As a brand and content director, she built teams from scratch and led award-winning creative campaigns recognised by the Webby Awards, MarCom, The FWA and Awwwards. She realised she had spent her whole career helping everyone else tell their story and forgotten to tell her own, which became her TEDx talk, Turn Your Mess Into Your Message. Her belief: AI has made it easy to sound like everyone, and the things people think make them weird, messy, or too much are actually their magic. Today she helps founders, experts, and companies tell the story only they can tell. Joei is based in Paris, originally from Hong Kong.
Press photos
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Prefer email? hello@joei-chan.com · Last updated October 2026