for marketing and creative teams

Bring your team back to the story

AI is making everyone slop-brained. Magical storytelling sessions help your team get their creativity back.

Tell me about your team

sound familiar?

The slop-brained team

Every company says it wants creative teams. Few know how to get them.

Prompt zombies

You want your people to be creative, and they reach for a prompt before they've had a thought.

Features first

Every brief starts with the features, and nobody asks why the story matters.

It all sounds the same

AI made everyone faster, and now everything you publish reads like everyone else's.

The joy is gone

You hired creative people, and the work has taken the joy out of them.

why this matters

This is a business problem

Your biggest differentiator is your people's ability to think and create. AI is making them lose it.

When people can't think, create, or imagine, they feel like zombies. They lose the ability to have an original thought, and to connect with each other. Original thinking, creativity, and innovation all go with it.

one original thought

how I help

We play

I invite your team to do something different from their day to day. Whimsical, a bit unhinged, to shake things up.

SeriousFun
WorkPlay
ConvincingInspiring
LonelyConnected
PerformingExpressing

It reignites the magic: the thing you can't explain, but what gives your team its unique edge.

try it yourself

Every story starts with a want and a but

This stays on your screen. Nothing is saved or sent.

what people say after a storytelling circle

Whimsy I didn't know I needed

Tap anything in the drawing to hear from someone.

three ways in

Choose your format

60 to 90 minutes

Storytelling Circle

One prompt, and everyone tells a true story. Works over a team lunch, in your office, online, or as a session in your offsite.

half a day, screen-free

Creative Morning

Art making and storytelling, co-hosted with art therapist Katharina Voit. For teams who spend all day on screens.

a full day away

Retreat or leadership offsite

A day in the countryside, one hour from Paris, for teams and exec offsites, with good food and time to think about the story you want to tell together.

Joei Chan presenting to a team in an office

why work with me

I've sat where your team sits

I'm Joei. For 12 years, I built and led global brand and marketing teams at billion-dollar tech companies, from the first hire to teams across four markets. The work won Webby, MarCom, and Awwwards recognition.

I've been on both sides of the room. I've led creative teams, so I know what people need to be creative. And I've sat on leadership teams, so I know the business reality leaders face: ROI, productivity, budgets, doing more with less. I also spent 6 years in performance-driven L&D, where a session only counts if people work differently after.

I love magical fairies, but I speak AI and KPIs too.

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